The Key is Williams-Sonoma, Inc.'s cross-brand loyalty program across eight brands. As the Lead Creative, I oversee all design, copy, and creative operations across all marketing channels for the program—web, email, social, print, and retail.
RESULTS: At a glace
8 years as primary creative lead of program, managing
+21% increase in out-of-store spend via email campaigns
+5% increase in in-store credit card applications via enhanced signage
71% faster production times with new Figma templates
Full brand realignment to unify messaging and design across 7 brands
UX Design
Much of the relaunching of this program was designing and producing the site pages on desktop and mobile. I worked with a team of developers, copywriters, marketing and IT systems to produce the new interface for the program.
