the key rewards credit card launch

The 2021 expansion and relaunch of Williams-Sonoma, Inc’s credit card loyalty program, The Key Rewards, with industry-leading offers across seven brands including Pottery Barn, Williams Sonoma, West Elm and more.

THE CHALLENGE

Develop a branding and visual strategy for the new program that is distinct yet complimentary with all seven brands while meeting all legal and business requirements with the new bank partner, Capital One.

THE APPROACH

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