WSI General Managers Conference. Williams-Sonoma, Inc.'s largest annual event for their general managers and leaders from across the country. For their last four conferences, I have been the creative director of the event as well as presentation designer for all chief officers, and creative producer during the live event.

Creative Direction • Art Direction • Design • Presentation Graphics • Live Event Production
Illustrator: Alex Bowman

Each year Google brings top innovators and change-makers from around the world for two days of inspirational speakers and experiences. I designed Keynote presentations and additional conference graphics for a 40 x 110' wrap screen during the 2016 conference for Disney animator Glen Keane, Brazilian activist Allesandra Orofino and Ultra-Runner Charlie Engle.

As the creative manager of Williams-Sonoma, Inc.’s cross-brand loyalty program, The Key Rewards, I lead the team that creates every asset of the program including weekly content emails to members. For this series, our method of staying story-focused and content-driven has consistently earned us the top email engagement metrics of any brand company-wide.

Due to this success with story-driven emails in The Key, I also designed several Pottery Barn brand emails taking basic initial ideas and building out the message. Pottery Barn creative direction by Peggy Wong.

Concept / Creative Direction / Design / Content / Copywriting / Production

This was my first year as the lead creative producer, and second year designing, for the annual Google Zeitgeist—a conference of inspirational speakers. This year’s speakers I was able to work with included Marty Baron (Editor in Chief, Washington Post), Oxford economist Ian Goldin, and more. Additionally, I oversaw the creative of all conference graphics for the entire event.